Multichannel Selling Software for Fashion Resellers

Sell everywhere
that matters.

Oly is the multichannel selling platform built for luxury and fashion resale businesses. Connect every major resale marketplace, manage them from one place, and scale your multichannel selling operation without adding headcount.

9+

Channels integrated

1

Dashboard for all

+30%

Faster sell-through

0

Oversells, ever

What is Multichannel Selling?

More channels.
More buyers. More sales.

Multichannel selling means listing and managing your products across multiple sales platforms simultaneously — rather than relying on a single marketplace. For luxury and fashion resellers, it's the most effective way to reach the right buyer, at the right price, on the right platform.


The challenge is managing it all without chaos. That's exactly what Oly's multichannel selling software solves — syncing inventory, listings, and orders across every channel in real time, from one place.

  • Reach buyers across every major resale marketplace simultaneously
  • Inventory syncs the moment any item sells, on any channel
  • Listings are formatted and optimized per platform automatically
  • One dashboard replaces dozens of tabs and manual updates
How Oly handles multichannel selling
1
Connect your channels — Vestiaire, Grailed, eBay, Vinted, Depop and more
2
Add an item once. Oly formats and publishes it to every connected platform
3
A sale on any channel instantly removes the item from all others
4
Every sale automatically creates an order in your Shopify store
5
Your account manager helps you optimize performance per channel
Supported Channels

The best ecommerce platforms
for multichannel selling in 2025

Oly connects to the platforms that actually move luxury and fashion inventory. Each integration is purpose-built — with correct field mapping, category taxonomies, and condition standards for that specific marketplace.

Vestiaire Collective
Luxury

The leading global marketplace for authenticated luxury fashion. Vestiaire Collective attracts high-intent buyers searching for premium and investment-grade pieces — designer bags, RTW, shoes, and jewellery. Requires a professional seller account. Oly manages your Vestiaire catalog end-to-end, with condition grading and brand taxonomy mapped correctly to their authentication standards.

Designer Bags RTW Authentication High AOV Global
Grailed
Streetwear

The go-to destination for menswear, streetwear, and contemporary luxury. Grailed's audience is trend-aware and highly motivated — Supreme, Off-White, Dior Homme, Rick Owens. If you carry relevant labels, Grailed buyers are knowledgeable and ready to pay. Oly syncs your Grailed listings in real time with your full multichannel catalog.

Menswear Streetwear Contemporary Luxury Sneakers
eBay
All Categories

The world's largest resale marketplace — powerful for both luxury and accessible fashion. eBay reaches a massive global audience across all price points, from investment-grade Hermès to contemporary labels. Its auction and buy-it-now formats offer flexibility no other platform matches. Oly maps your listings to eBay's category structure automatically.

Luxury Contemporary Global Reach All Price Points
Vinted
Everyday Fashion

Europe's fastest-growing resale platform, with tens of millions of active buyers. Vinted is strong for contemporary brands and accessible fashion — but professional sellers with well-managed catalogs perform strongly here at volume. Oly connects your Vinted shop to your full multichannel operation, syncing every sale in real time.

Contemporary European Market High Volume Fast Moving
Depop
Vintage & Streetwear

The platform of choice for vintage, Y2K, and trend-driven fashion — with a highly engaged Gen Z audience. For sellers with vintage, upcycled, or street-influenced inventory, Depop reaches buyers that no other marketplace matches. Oly integrates your Depop shop into your multichannel selling setup, with real-time inventory sync across all channels.

Vintage Y2K Gen Z Buyers Trend-Driven
Joli Closet
Luxury · Bags

A curated European luxury resale platform with a strong focus on designer handbags — Chanel, Louis Vuitton, Hermès, Dior. Joli Closet attracts serious, high-intent buyers specifically looking for premium leather goods. If bags are a core part of your inventory, Joli Closet is one of the highest-converting channels in your multichannel selling mix. Oly handles the full integration.

Designer Bags Hermès Chanel High Conversion
The Vintage Bar & Miinto
Same Group · Luxury

The Vintage Bar and Miinto are part of the same group, offering complementary reach across the Scandinavian and European luxury resale market. The Vintage Bar focuses on curated luxury vintage, while Miinto covers premium contemporary and designer fashion. Together they represent a strong combined channel for European luxury buyers — managed through a single Oly integration.

Scandinavian Market Luxury Vintage Premium Contemporary One Integration
Shopify
Your Own Store

Shopify is the operational backbone for many professional resellers. Oly integrates directly with your Shopify store — syncing your catalog bidirectionally, and automatically creating a Shopify order whenever a sale happens on any connected marketplace. Your Shopify store becomes the hub of your multichannel selling platform, while Oly keeps everything in sync.

Order Sync Catalog Import Bidirectional Your Brand
Custom Integrations

Don't see your platform?
We'll build it.

Our product roadmap is shaped by our clients. If you sell on a marketplace that isn't on our list yet — tell us. We build custom integrations, and we'd love to hear which channels matter most to your business. Every request informs how we grow Oly's multichannel selling software. Get in touch and let's talk.

Request an Integration →
How to Scale Multichannel Selling

Scale multichannel selling
without scaling your team

Most resellers stall at 2–3 channels because the operational overhead becomes unmanageable. Oly removes that ceiling entirely. Here's how to scale multichannel selling with Oly.

01

Consolidate your catalog

Import your existing inventory into Oly from Shopify, any marketplace, or a spreadsheet. One master catalog across all channels — no duplication, no manual re-entry.

02

Activate the right channels

Choose which platforms to list on based on your inventory profile. Oly formats every listing to each platform's exact specifications — categories, condition fields, brand taxonomies — automatically.

03

Let automation run it

Sales trigger instant inventory updates across all platforms. Items unsold after 90 days are automatically relisted. Price drops can be scheduled with your account manager — zero manual work.

04

Grow with expert guidance

On higher tiers, your dedicated account manager reviews performance channel by channel and helps you decide where to focus — which platforms to prioritize, which categories are moving, what to source next.

Why Oly

The best multichannel selling platform
for luxury resale

Purpose-built for professional fashion and luxury resellers — not adapted from generic e-commerce software.

Every Channel That Matters

Vestiaire Collective, Grailed, eBay, Vinted, Depop, Joli Closet, The Vintage Bar, Miinto, and Shopify — all managed from one multichannel selling platform. The best ecommerce platforms for multichannel selling in 2025, integrated in one place.

Zero Inventory Conflicts

Real-time sync means a sale on Grailed instantly removes the item from Vestiaire, Depop, Vinted, and everywhere else. Our multichannel selling software makes overselling structurally impossible.

Platform-Optimized Listings

Each marketplace has different field requirements, condition standards, and category structures. Oly maps your data correctly for every platform — automatically. Better listings, better visibility, faster sales.

Shopify as Your Hub

Every sale from every marketplace creates an order in Shopify automatically. Your existing operations and reporting stay intact — Oly plugs into your multichannel selling setup without disrupting what already works.

Human Support, Not Bots

Every client gets a support team responding within 48 hours. On higher tiers, a dedicated account manager provides channel-by-channel performance advice — real guidance on how to scale multichannel selling, not just software.

Custom Integrations Available

Don't see your platform? We build custom integrations based on client needs. Our multichannel selling platform grows alongside your business — and we'd love to hear which channels you want next.

"Oly allows us to save a considerable amount of time on a daily basis and contributes to the international expansion of our offer. The automatic listing of our products on different resale marketplaces is a real asset in our entire sales process."
Romain, Co-founder of Ormain  ·  Luxury Consignment Store, Biarritz & Toulouse
FAQ

Questions about
multichannel selling

Multichannel selling means listing and selling your products on multiple platforms simultaneously — rather than relying on a single marketplace. For fashion resellers, this means having your inventory live on Vestiaire Collective, Grailed, eBay, Vinted, and other platforms at the same time. The challenge is keeping inventory, listings, and orders synchronized across all of them. That's what Oly's multichannel selling software is built to solve.
Oly is purpose-built for luxury and fashion resale — not adapted from a general e-commerce tool. It integrates with the specific platforms that matter in this industry, understands the unique field requirements of each marketplace, offers Shopify order sync, and comes with dedicated human support and account management. It's the best multichannel selling platform because it was designed for exactly this use case.
For luxury and fashion resellers in 2025, the most impactful channels are Vestiaire Collective (authenticated luxury), Grailed (menswear and streetwear), eBay (broad reach, all price points), Vinted (volume and European market), Depop (vintage and Gen Z), Joli Closet (luxury bags), The Vintage Bar and Miinto (European luxury), and Shopify (your own storefront). Oly integrates all of them from one multichannel selling platform.
The key to scaling multichannel selling is automation and centralization. With Oly, you manage one master catalog — not separate listings per platform. Inventory syncs in real time across all channels. Listings are formatted automatically for each marketplace. Unsold items are relisted after 90 days without any manual action. And your account manager helps you identify which channels to prioritize as you grow. That's how to scale multichannel selling without proportionally scaling your workload.
Yes. Shopify is a core part of Oly's multichannel selling platform. Your catalog syncs bidirectionally, and every sale from any connected marketplace automatically creates an order in Shopify. Your existing fulfillment, reporting, and operations workflows stay intact while Oly handles the multichannel layer on top.
Yes — we build custom integrations. Our product roadmap is actively shaped by our clients' needs. If you sell on a marketplace that Oly doesn't currently support, get in touch. We'll assess the integration and, in many cases, build it. Every request helps us develop a better multichannel selling software for the whole community of resellers we work with.

Ready to sell
on every channel?

Get in touch to see how Oly's multichannel selling platform can be configured for your catalog, your channels, and your business.

Contact Us →

Multichannel Selling Software for Fashion & Luxury Resellers

Oly is the multichannel selling software built exclusively for professional fashion and luxury resale businesses. Unlike generic multichannel selling platforms, Oly integrates with the resale marketplaces that actually matter — Vestiaire Collective, Grailed, eBay, Vinted, Depop, Joli Closet, The Vintage Bar, and Miinto — with platform-specific field mapping that produces optimized, high-converting listings on every channel.

The Best Multichannel Selling Platform for 2025

Finding the best ecommerce platforms for multichannel selling in 2025 is only half the challenge — managing them together is the other. Oly is the best multichannel selling platform for luxury resellers because it combines deep marketplace integrations with real-time inventory sync, Shopify order management, automated relisting, and dedicated human support. Everything you need to scale multichannel selling, in one place.

How to Scale Multichannel Selling with Oly

Scaling multichannel selling requires automation, not more staff. Oly's multichannel selling platform centralizes your entire catalog, publishes to every channel simultaneously, and syncs inventory in real time. Your account manager guides your growth channel by channel. And if you need a platform we don't yet support, we'll build it. That's how to scale multichannel selling without the operational ceiling that limits most resellers.