Marketplace Guide

Sell Grailed Clothing
at Scale with Oly

The only Shopify-native solution for selling on the Grailed app — cross-list your streetwear, archival, and contemporary catalog automatically and manage every order directly in Shopify.

9M+ Registered buyers on Grailed
New & pre-owned items accepted
$0 Listing fees — pay only on sale
#1 Menswear & streetwear resale platform
Rick OwensSupremeChrome HeartsBalenciagaComme des GarçonsRaf SimonsMaison MargielaGallery Dept.Acne StudiosArc'teryxHelmut LangJordan BrandVisvimBAPELoeweStüssyOur LegacyDENIM TEARSMartine RoseAime Leon Dore Rick OwensSupremeChrome HeartsBalenciagaComme des GarçonsRaf SimonsMaison MargielaGallery Dept.Acne StudiosArc'teryxHelmut LangJordan BrandVisvimBAPELoeweStüssyOur LegacyDENIM TEARSMartine RoseAime Leon Dore
About the Grailed App

What is Grailed?

Grailed is the world's leading peer-to-peer marketplace for high-end menswear, streetwear, and contemporary fashion — where style-obsessed buyers hunt for everything from Rick Owens to Supreme, Helmut Lang to Jordan Brand.

Unlike other resale platforms, Grailed is built around fashion culture. Its community of 9M+ buyers isn't just shopping — they're collecting, discovering, and deeply engaged. The platform spans five distinct categories: Luxury, Archival & Artisanal, Emerging & Contemporary, Hype & Streetwear, and Curated Vintage. Critically, Grailed accepts both new and pre-owned items, making it the ideal channel for businesses clearing excess stock as well as resellers.

✓ New & Pre-owned ✓ Streetwear-First 9M+ Buyers No Listing Fees Global Reach Founded NYC, 2013
🎯
Fashion-obsessed buyer base
Grailed buyers search with intent — they know exactly what they want and are willing to pay for it. High engagement, low friction.
🆕
New items welcome
Unlike most resale platforms, Grailed accepts brand-new items. Perfect for off-price businesses, destockers, and brands clearing excess inventory.
🌍
Global streetwear reach
Strong presence across North America, Europe, and Asia — reaching the most culturally engaged fashion buyers on the planet.
💬
Offer & negotiation system
Buyers can make offers directly. The offer mechanic creates urgency and drives higher sell-through rates on competitive inventory.
📱
Mobile-first community
The Grailed app is where its community lives — browsing drops, following sellers, and making purchase decisions on mobile daily.
Grailed Clothing Categories

Five Categories.
Every Style.

Grailed's catalog spans the full spectrum of style-minded fashion — from archival Helmut Lang to Nike deadstock. If your inventory includes any of these brands, Grailed is your channel.

Luxury
Rick OwensChrome HeartsBalenciagaLouis VuittonMaison MargielaAmiriPradaGucciSaint Laurent ParisDiorThe RowLemaire
Archival & Artisanal
Comme des GarçonsRaf SimonsVivienne WestwoodUndercoverNumber (N)ineHysteric GlamourJean Paul GaultierIssey MiyakeJunya WatanabeHelmut LangVisvimKapital
Emerging & Contemporary
Acne StudiosLoeweMartine RoseDieselOur LegacyY/ProjectDsquared2MowalolaNamachekoERLEnfants Riches Déprimés
Hype & Streetwear
SupremeBapeHELLSTARJordan BrandArc'teryxGallery Dept.Aime Leon DoreStüssyDENIM TEARSNikeAdidasOakley
Curated Vintage
Polo Ralph LaurenCarharttLevi'sLee'sBand TeesDouble Front / Knee PantsHoodies & Outerwear
Ideal Seller Profile

Built for Every Kind of
Fashion Reseller

Grailed accepts both new and pre-owned items — opening the platform to a wider range of businesses than any other fashion marketplace.

01
Streetwear & Contemporary Resellers
Businesses with rotating stock of Supreme, Rick Owens, Balenciaga, and similar brands — the Grailed audience is exactly who you want to reach.
Best fit
02
Off-Price & Destock Businesses
Brands and retailers with excess inventory from past seasons. Grailed accepts new items — ideal for fashion businesses that need to move stock fast.
Best fit
03
Consignment Stores
Multi-brand consignment stores with diverse catalogs — from luxury to hype — needing to reach buyers across all five of Grailed's fashion categories.
Best fit
04
Multi-Marketplace Retailers
Shopify sellers already on other channels who want to add Grailed without adding operational complexity. Oly makes Grailed just another channel in your stack.
Best fit
Why Use Oly

Advantages of Selling on
Grailed with Oly

The Grailed app is a powerful channel — but listing manually, managing orders separately, and staying in sync is time-consuming. Oly automates the entire operation.

🔗
Cross-List from Shopify in Minutes
Connect your Shopify store and Oly automatically publishes your eligible catalog to your Grailed seller account. No manual re-entry, no copy-paste, no formatting work. Your listings go live formatted for the Grailed audience.
⚡ List hundreds of items in minutes, not days
🔄
Real-Time Inventory Sync
When an item sells on Grailed, Shopify inventory is deducted instantly. When you update a price or mark something as sold elsewhere, Grailed reflects the change. No overselling, no ghost listings, no manual corrections.
📊 Zero overselling across all your channels
🆕
New Items, Deadstock & Excess Inventory
Unlike most resale platforms, Grailed welcomes brand-new items. Oly lets off-price businesses tap into Grailed's community without any operational overhead — your new stock flows in exactly like pre-owned.
📦 One workflow for new and pre-owned inventory
The Process

How It Works

From catalog to sold — Oly handles the Grailed complexity so you can focus on finding great pieces.

01
Connect your Shopify store
Link your Shopify store to Oly. Your full product catalog is ingested — new items, pre-owned, and everything in between.
02
Oly formats for Grailed
Our engine maps your catalog to Grailed's categories, formats descriptions for the platform's audience, and prepares listings at scale.
03
Listings go live on Grailed
Your products are published to your Grailed seller account, fully optimized and ready to be discovered by Grailed's community.
04
Orders land in Shopify
Every Grailed sale creates an order in Shopify, automatically tagged "Grailed." Inventory syncs instantly. No second system to manage.
🏷️
Grailed orders tagged automatically in Shopify
Every order placed on Grailed appears in your Shopify dashboard with a "Grailed" tag — so you always know where your sales come from, without any manual work. This is a capability exclusive to Oly.
Oly Exclusive
Common Questions

Everything you
need to know

Answers to the questions fashion resellers and off-price businesses ask most about selling on the Grailed app.

What is Grailed?
Grailed is the world's leading peer-to-peer marketplace for men's and unisex fashion, specializing in high-end streetwear, luxury, archival, and contemporary clothing. Founded in New York in 2013, it has built a community of over 9 million style-obsessed buyers who use the platform and the Grailed app to buy and sell from brands like Supreme, Rick Owens, Balenciaga, Comme des Garçons, and hundreds more.
Is the Grailed app free to use as a seller?
Listing on Grailed is free — there are no listing fees. Grailed charges a commission only when an item sells, typically around 9% of the sale price plus a payment processing fee. This makes it a low-risk channel to add to your existing marketplace mix.
Can I sell new items on Grailed?
Yes. Unlike many resale platforms, Grailed accepts brand-new, unworn items alongside pre-owned ones. This makes it particularly valuable for off-price businesses, destockers, and brands looking to move excess inventory to a fashion-forward audience.
How does Grailed customer service work for sellers?
Grailed has a seller support team accessible via the Grailed app and their website. Response times vary. One of Oly's advantages is that your order history is centralized in Shopify, making it much easier to track and resolve any Grailed customer service matters without navigating multiple systems.
What makes Oly's Grailed integration unique?
Oly is the only solution that creates Grailed orders directly inside Shopify and tags them as "Grailed." This means your entire operation — listings, inventory, and orders — is managed from one place. No other integration offers this level of Shopify-native order management for Grailed.
What types of clothing and brands sell best on Grailed?
Grailed's strongest categories are high-end streetwear (Supreme, Stüssy, Bape), luxury fashion (Rick Owens, Balenciaga, Maison Margiela), archival pieces (Helmut Lang, Raf Simons, Comme des Garçons), and contemporary brands (Acne Studios, Our Legacy, Martine Rose). Nike, Jordan Brand, and Arc'teryx also perform strongly. The platform also has a dedicated curated vintage section for Carhartt, Levi's, Polo Ralph Lauren, and band tees.
Get Started with Oly

Ready to grow your
business on Grailed?

Join the resellers and off-price businesses already using Oly to list faster, sync orders automatically, and sell more on the Grailed app.

© 2024 Oly. The fashion resale commerce platform.
Grailed Integration Guide