Depop Guide

Selling on Depop: The Guide for Serious Resellers

Depop rewards curated shops, strong aesthetics, and niche identity. Here's everything you need to list, sell faster, and scale beyond one platform.

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56M+ Registered users across 150+ countries

90% Of active users are under 26 — Gen Z's resale platform

60% US buyer GMV growth in 2025 — fastest-growing fashion resale marketplace

$0 Listing fees — free to list, no upfront cost

Key Takeaways

Depop is the only major resale platform built around aesthetic identity.90% of active users are under 26 — and they follow sellers, not just listings. Visual storytelling and niche identity matter more here than anywhere else.
The algorithm is recency-based.Refreshing listings and staying active keeps you visible in search.
Your margins go further on Depop.On a $40 sale you keep $38.23 — compared to $32 on Poshmark after its 20% commission.

About Depop

What is Depop?

Depop is a peer-to-peer social shopping app where individuals and small businesses buy and sell clothing, primarily secondhand, vintage, and one-of-a-kind pieces. Depop has over 56 million registered users across 150+ countries, with a particularly strong presence in the United States and United Kingdom.

Depop is a marketplace built around a visual identity. The platform rewards sellers who build a recognizable aesthetic through consistent photography, a defined niche, and a shop that feels curated. If your inventory skews toward vintage band tees, 90s denim, Y2K accessories, or contemporary streetwear, you're in the right place.

How It Works

How Does Depop Work?

Depop's fee structure is one of its biggest advantages for US and UK sellers — and it differs from what sellers in other markets pay. Here's the full breakdown:

Fee Type	Amount	When It Applies
US & UK selling fee	$0	No commission on US or UK sales
US payment processing	3.3% + $0.45	Applied to item price + shipping + taxes
UK payment processing	2.9% + £0.30	Applied to item price + shipping + taxes
All other markets	10% selling fee + payment processing	Via PayPal or Depop Payments depending on region

All payments go through Depop Payments, powered by Stripe. Shipping is flexible — use Depop's integrated USPS labels or arrange your own carrier. Many sellers offer free shipping and build the cost into the item price to reduce buyer friction.

Why Use Oly

How Does Oly Work?

Your Shopify store is already doing the hard work. Oly automatically makes sure Depop buyers find you too.

Setup with Oly

Connect Your Depop

Link your existing Depop account to Oly so your listings have somewhere to land.

Set Your Markup & What to Push

Add an optional markup over your Shopify prices. Then push everything or use Shopify tags to select specific products.

Your Products Go Live on Depop

Every product you upload to Shopify is pushed to Depop automatically. Grow your own site while earning extra revenue and visibility through Depop.

Your Depop shop is just the starting point.

Oly takes what you've already built on Depop and scales it across every marketplace your buyers are on — automatically, in sync, with no extra work.

Selling Tips

Depop Selling Tips to Grow Your Shop Faster

The habits that separate consistent Depop sellers from those whose listings go unnoticed.

Build a Cohesive Shop Aesthetic

Pick a niche and stick to it. Same background, same lighting, same style across every listing. Buyers follow shops with a defined identity — not random closets.

Model Your Items Where Possible

On-body shots outperform flat lays on Depop. Shoot on yourself, a friend, or a mannequin. If you can't model it, show the tag and any notable details up close.

Use Keywords and Hashtags

Use all 5 hashtags — era, style, and item type. Pack your title and description with the terms a buyer would actually search: brand, fit, measurements, condition.

Respond to Offers Quickly

Buyers are comparing sellers in real time. A slow reply often means a lost sale — turn on push notifications and respond within a few hours on active days.

Promote Your Shop on Social Media

Top Depop sellers drive traffic from TikTok and Instagram. A sourcing haul, a packing video, or a styled outfit can grow your following — and funnel buyers directly to your shop.

Automate Your Catalog with Oly

Once your Depop shop is running, the next step is scale. Oly crosslists your inventory to Poshmark, Vinted, Grailed, and more — automatically synced, no duplicate work, no manual delisting.

FAQs

Frequently Asked Questions

Answers to the questions resellers ask most about selling on Depop.

How does selling on Depop work?

Create a free account, upload photos, write a keyword-rich description, and set your price. When a buyer purchases, Depop Payments processes the transaction and notifies you to ship. Once delivery is confirmed, funds go to your bank account. US sellers pay no selling fee — only a 3.3% + $0.45 processing fee per transaction.

Does Depop charge a selling fee?

No — Depop removed its 10% selling fee for US sellers in July 2024 and UK sellers in March 2024. You now only pay a processing fee of 3.3% + $0.45 (US) or 2.9% + £0.30 (UK) per sale. No listing fees, no monthly fees. Sellers outside the US and UK still pay a 10% selling fee.

How do you sell on Depop fast?

Strong modeled photography, competitive pricing based on sold listings, keyword-rich titles, and daily listing refreshes. Depop's algorithm rewards recency — refresh regularly to stay at the top of search. Respond to offers fast; buyers are deciding between multiple sellers at once.

Can I sell on Depop and Poshmark at the same time?

Yes — and most serious resellers do. Depop and Poshmark serve different audiences, so the same item reaches completely different buyers on each. The challenge is keeping inventory in sync. Oly automates this: list once, publish everywhere, and sync sold status across all platforms in real time.

What sells best on Depop?

Vintage, Y2K, 90s streetwear, band tees, wide-leg denim, leather jackets, and designer pieces. Depop's Gen Z audience favors unique, era-specific items over generic fashion. Strong photography and keyword-rich titles make the biggest difference in sell-through speed.

Ready to Scale?

Sell on Depop. List Everywhere with Oly.

Join the resellers already using Oly to crosslist from Depop to every marketplace — automatically, in sync, with no duplicate work.

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